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About this event
How effective have your marketing efforts been? Which marketing strategies result in the greatest increase in profit? “Marketing” is like “mild salsa”… Uninspiring. Bland. Underdefined to the point that you’re not always confident in what you’re getting. In this workshop, you will begin to learn… How to recognize, by more accurately defining, your customer segment(s) How to align your customer segments to your marketing channels and messaging How to structure an effective sales funnel